Inside Out

I happened to stumble upon this incredibly insightful article that draws attention to an increasing issue I have with design in general.  This doesn't necessarily just apply to architects, but can correlate to a number of professions and most anyone personally for that matter.  Something beautiful, interesting, or maybe just exciting can be created to draw crowds or attention, but what is happening on the inside is just as important.  In this article, the author makes a most certainly calculated point about their life inside of a showy and eye-catching work of architecture.  Cleverly entitled "My Cubicle in the Starchitect's Building", the author draws on personal experience to support the idea that architecture is ever increasingly deficient of form and creating great space to more of just making something interesting and people will like it.  (or maybe not even like it, but they will spend $ to come see it!) You do have to make your client happy, but at what cost...and is there a way to do both in a profoundly successful way?  Are we just creating something to look at or something where people enjoy themselves, learn, grow, and are happy?